A Year In Review And Outlook On 2024

Linda Doherty is the President and Chief Executive Officer of the New Jersey Food Council, a policy advocacy organization representing the interests of retailers and suppliers. She can be reached at [email protected].

During a time of business, political, world and cultural unpredictability, NJFC experienced a solid year as our path was determined by the roll out and implement of the four pillars of the association’s “Beyond Essential” strategic plan created by the board of directors. Leadership development, membership, image and voice became our compass, guided our events and activities, defined our policy agenda and garnered member support. Our overwhelming accomplishments and success in 2023 are attributed to the dynamics of this strategic plan that helped us far exceed our goals set for membership, sponsorships and scholarships.

On policy issues, we advocated for new laws such as stabilizing SNAP funding and modernizing Working Papers online, all that benefit our membership and consumers. NJFC fought back misguided packaging mandates, an attack on coupon policy, confusing date labeling standards and unpredictable business directives.

Also, NJFC strongly opposed any changes to the reusable bag law, especially a proposal to bring back paper shopping bags for online sales. That is why we are proud of our launch of a statewide education campaign urging shoppers to donate their gently used reusable bags that are then sanitized and donated to local food banks, pantries, and those in need. This innovative NJFC Bag Redistribution Plan is making a difference in our communities and aiding those in need.

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Another highlight in 2023 was the creation of the $5,000 Presidential Scholarship Award and the growth of our scholarship fund. Overall, our scholarship program serves as an academic engine for the future of our member associates and their families.

As we look at what’s ahead in 2024, our focus remains clear. We will continue to implement the four pillars of priorities defined by the board in the strategic plan under the leadership of our talented chair Andrew Kent and exceptional executive committee. We will reset our leadership development program as we seat a new class. We will focus on organized retail crime policy and solutions. We will spend time meeting with freshman legislators as more than 30 percent of these elected officials are new to Trenton and food policy. And as always, we will support the daily member requests for guidance and input on industry issues, rules and regulations.

Member engagement, committee participation, coalition partnerships and food industry advocacy will continue to direct our mission in 2024. We remain grateful for the undeniable support and effort by our board of directors, members, partners and industry leaders who stand united with us throughout the year.