ASG has announced the promotions of Francisco Nieves to vice president of sales and Michelle Mendoza to vice president of marketing and customer experience.
Nieves has more than 23 years of experience in the industry and joined ASG in 2017, as senior director of sales where he focused on securing new store opportunities and growing existing stores’ sales.
This promotion recognizes Nieves’ leading role in growing the company’s sales and his efforts coaching his team to elevate their level of performance and service to ASG’s customers.
He will continue to report to Wiscovitch as the company strives to increase sales while improving its value proposition to customers.
Mendoza joined the company in June of 2016, with more than 10 years of marketing experience. This promotion recognizes her many contributions to ASG, especially her role in rising the profile of our core banners Associated, Compare, Met Foods and Pioneer, the development of the company’s house brand Avenue A, the implementation of its marketing initiatives and the improvements of its customer experience department.
She will continue to report to Zulema Wiscovitch, EVP and CAO, as she leads the company’s marketing, communications and customer experience initiatives to position ASG and its brands as an integral part of our success.