STATEHOUSE UPDATE

Alex Baloga is the President and CEO of the Pennsylvania Food Merchants Association, a trade association representing food retailers operating in Pennsylvania. He can be reached at [email protected].

There’s a fresh, new feeling in the air when spring hits. That made it a perfect time for the Pennsylvania Food Merchants Association (PFMA) to unveil its fresh, new website.

On March 31, PFMA flipped the switch on a brand-new website design. Still found at pfma.org, the enhanced site features a clean, modern look and upgraded structure that improves access to association and member news.

The site still features the latest legislative updates, member stories and association priorities with an emphasis on the benefits of an association membership. The reorganized content focuses on advocacy, news and publications, events and services. A new subsection on COVID-19 resources provides the latest news on vaccination, cases, protocol and communication.

Advertisement

Redesigning pfma.org has allowed us to further strengthen our communication with members. We’ve made the most important content and resources easier to find, which helps us support our members with simple access to the tools they need.

Visitors to the site can learn about PFMA and the benefits of becoming an association member under the about section. The advocacy section of the website includes news and legislation on a local, state and federal level that is significant to the food retail industry. Users also can find the association’s list of current priorities as well as information on our committees and FoodPAC.

Under news and publications, we share current and archived news releases, the bimonthly Spectrum magazine and our yearly reports. The events section provides information on our annual and fall legislative conferences, as well as a calendar that includes association webinars and meetings. Those visiting the site will discover a variety of resources under the services tab, including the latest COVID-19 communication, easy access to PFMA scholarships, Pennsylvania Coupon Redemption Services, the Scanning Certification Program and more.

PFMA.org highlights our current Corporate Leadership Sponsors and provides a searchable Buyer’s Guide that shares the services of our associate members. The site also features PFMA’s endorsed services and partner programs.

Not only does the new site create a stronger presentation of our current content, it sets up the framework for additional, easily shareable communication such as blogs, videos and podcasts.

Check back with pfma.org regularly for the latest from the PA Food Merchants Association and our members!