Merchandising Promotions: Weis Ups Bosworth, Odom

Weis Markets has announced two key promotions in its merchandising department, elevating Brian Bosworth to senior director of center store merchandising and sales, and Ashley Odom to director of center store merchandising. Bosworth essentially replaces Donna Banks-Ficcio, who recently left Weis to take a management position with UNFI in Minnesota.

In his new post, Bosworth will supervise dry grocery, general merchandise; health and beauty care; frozen; dairy; grocery; beer, wine and spirits; and center store field merchandising. He joined Weis Markets in 2011 as a category manager and later worked as center store sales manager and most recently as director of center store merchandising. He reports to Richard Gunn, senior VP-merchandising and sales.

Odom now fills Bosworth’s former slot as director of center store merchandising. She will now be responsible for the day-to-day management of frozen; dairy; and beer, wine and spirits. Odom joined Weis in 2018 as senior category manager for adult beverages, having previously worked in category management positions at Albertsons and Supervalu. She will report to Bosworth.

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