Flashfood, the Toronto-based firm that connects shoppers with fresh food and groceries at significant savings, has promoted Nick Bertram to chief executive. The former Giant Company leader, who joined Flashfood in February 2023 as COO and president, replaces Josh Domingues, who becomes executive chairman. Domingues founded Flashfood in 2016.
Since his arrival, Bertram has focused on developing Flashfood’s internal infrastructure and technology to prepare the company for a period of hypergrowth. A new company visual identity was also recently unveiled.
“This past year has been about readiness: developing our architecture so it can support the adoption of generative AI and machine learning, which is essential to deliver maximum value for our shoppers and retail partners and ultimately achieve the global scale our critical mission demands of us,” said Bertram, who was named president of the Carlisle, PA-based Ahold Delhaize USA brand in 2018 after executive positions with Jewel-Osco and Walmart. “This new visual identity for Flashfood represents the external layer of so much work underneath the surface by hard working team members across the company, and it’s such a pure, joyful expression of our optimism for the future of Flashfood.”
Reflecting on the transition, Domingues said, “I founded Flashfood eight years ago to address an ambitious, urgent problem in our food system. Then and today, I believe this problem is solvable and I am immensely optimistic about the future. I could not be more excited to hand the reins over to someone I have full confidence in – someone who I have worked alongside for almost a year and who has earned my trust.”
Domingues’ new duties include leading Flashfood’s strategic expansion initiatives and corporate development while continuing to serve as an active voice for the company.
Flashfood also announced the promotion of chief brand officer Jordan Schenck to the newly created position of chief customer officer. Schenck joined the company in March 2023 after previous stints with Sunwink and Impossible Foods.
“Flashfood is a category-defining company making tangible progress towards delivering a better, healthier, and more sustainable food system,“ said S2G Ventures senior managing director and OpenTable Founder Chuck Templeton. “In my experience, marketplaces like Flashfood that drive real tangible value and utility for their customers have exponential opportunity to scale, and that’s the trajectory the company is on.”
Flashfood currently partners with more than 2,000 stores across North America including Meijer’s, Stop & Shop, Save A Lot, Giant Food, Loblaw’s, The Giant Company, Giant Eagle and Tops.