Amoroso’s Baking Company (Amoroso’s), a fifth-generation, family-owned bakery, recently announced the appointment of two key leaders to executive positions. Jesse Amoroso, fifth-generation family member, was named president and chief operating officer, succeeding his father, Len Amoroso Jr., who will remain co-Chairman and chief executive officer, while Dan Amoroso Jr. will remain co-chairman and treasurer. Kevin Barr was appointed chief financial officer. The company said these leadership changes position it for continued growth and innovation in the baking industry.
Jesse Amoroso is a graduate of The University of Pennsylvania who worked as a financial analyst at Financo, a boutique investment bank prior to formally joining Amoroso’s in 2010. During the past 15 years, he has held numerous positions across the organization, including production, sales and marketing associate, finance and accounting, and business development. He is committed to the industry and has served as co-chair for NextGen Baker, American Bakers Association, and board of directors for the Independent Bakers Association. Most recently, he became a member of Drexel University’s Food Lab Advisory Council, a food product design and culinary innovation lab, and previously worked alongside the Children’s Scholarship Fund Philadelphia, staying connected and involved with the community.
“It’s a privilege to carry forward my family’s legacy and collaborate with our dedicated team to guide Amoroso’s into our next chapter, reaching a broader audience of food lovers,” said Amoroso. “We aim to make the Amoroso’s name synonymous with experiences—whether at your local restaurant or eatery, the game, concerts, at home, or wherever people gather to create lasting memories.”
Barr is a graduate of The Wharton School of the University of Pennsylvania. Before joining Amoroso’s, he spent more than 14 years at Phoenix Management Services, where he provided management consulting services, filled interim c-suite positions and provided investment banking services primarily to family-owned businesses in the middle market. He has spent over six years advising both Amoroso’s and 151 Foods, the last three as interim CFO.
“As CFO, I’m excited to build on Amoroso’s legacy by continuing to support growth initiatives through continuous improvement, investments in technology and equipment, and driving innovation that supports the long term goals of the Amoroso family,” said Barr.
“After 55 years, Dan and I are both proud and grateful to pass the torch to Jesse, who will continue our family’s legacy and inevitably expand upon it knowing his strong sense of ambition,” said Len Amoroso Jr.
