It’s been an extremely eventful week, one defined by both immediate challenges and long-term transformations.
Greg Madison looks at the difference between the stores people know and the stores people fanatically love, and digs into exactly why this happens. It’s the science of lasting grocery loyalty.
Jessica Smith explores changing consumer habits and Acosta’s latest executive appointment, and Michael Rathburn explains why the digital shelf is quickly becoming a ferocious competitive battleground.
It’s all here in the Northeast Grocery Roundup. You can read it below…
How Consumer Habits Are Changing Once-Popular Foods
New protein products seem to appear every week. Functional beverages are taking over more shelf space. Fresh prepared meals continue expanding, while private-label products have become more sophisticated than ever.
Does that mean Americans have stopped buying traditional grocery staples? Not at all. The bigger story is that consumers are becoming far more selective about what they buy.
Jessica Smith has more about where ground is being lost – and gained…
Acosta Names Joe Mueller Chief Retailer Partnerships Officer
Acosta Group has named veteran consumer products executive Joe Mueller as chief retailer partnerships officer, a newly created position focused on strengthening the company’s relationships with retailers.
Our Jessica Smith has all the details of the announcement…
Consumers Know Lots of Stores… They Only Love a Few
Everybody wants awareness – who doesn’t? Retailers collectively spend tens of billions of dollars trying to build it. Advertising, retail media, sponsorships of all kinds, new store openings, digital marketing, loyalty programs.
But a fascinating new study from brand research firm Conjointly suggests awareness is just the first step in building a truly great grocery brand. The goal is to get shoppers to know who you are, but the brass ring is getting them to choose you again and again.
Greg Madison has more on the “secret sauce” that generates a fanatical customer base…
The Digital Shelf Is Becoming Grocery’s Hottest Real Estate
Today, millions of shoppers begin their grocery trip not by walking through automatic doors, but by opening an app. Whether shopping through a retailer’s website, Instacart, DoorDash or another digital platform, the first products consumers see are no longer determined by a planogram alone. Search algorithms, sponsored listings, personalization and product content now shape the shopping basket, making digital commerce an essential extension of the store.
Michael Rathburn has more on how to maximize upside on this powerful trend…