In a bid to stay competitive in the retail delivery wars, Target announced that it is expanding its same day shipping options. Up to this point, only consumers who signed up for a $99 annual or $14 monthly membership with Shipt, the delivery platform that the Minneapolis-based retailer acquired in December of 2017 for $550 million in cash, had the option to get same-day shipping.
The same day service will be available in 47 states for a flat fee of $9.99 and includes 65,000 items. As added bonuses, guests can use their Target REDcard to pay, which gives them 5% off their purchases, and they can take advantage of weekly ad promos (such as buying three items in exchange for a $5 Target GiftCard). This gives customers who are hesitant to commit to a membership the benefits of same-day delivery with a per order fee instead.
“With same-day delivery now available directly within the Target.com experience, we’ve made it even easier for our guests to shop at Target—while still getting the great value, curated product assortment and helpful guest service they’ve come to expect,” said Dawn Block, senior vice president of digital for Target.
This announcement comes on the heels of Walmart introducing next day delivery for orders of $35 or more (no membership fee necessary) and Amazon upgrading its Prime membership to one-day delivery.