Pacific Trellis Fruit, the owner of the Dulcinea brand, has hired Jay Schneider as its East Coast head of sales. Schneider will be responsible for the sales team leadership of the New Jersey sales office as well as driving business strategy.
Schneider has almost 40 years of experience leading sales teams at Acme Stores, Albertsons and Gorillas.
Most recently, Schneider held a leadership role at Gorillas, an online grocer, where he was the head of buying. He also spent more than 38 years with Acme where he was the produce director for more than 10 years, with responsibility for produce sales and merchandising. After the Acme/Safeway Eastern merger was complete, Schneider became director of merchandising for the newly formed Mid-Atlantic region, supervising the entire store merchandising and sales strategy.
“I am extremely excited for the opportunity to join the Pacific Trellis Fruit team to help grow the business and to get back full-time to my passion, the produce industry,” said Schneider.
“We are excited to have been able to add an extremely talented individual like Jay to our team. He brings with him an unmatched enthusiasm and infectious energy for the produce industry, as well as an encyclopedic knowledge of retail buying, merchandising and brand strategy,” said CEO Josh Leichter. “He will assist our team’s efforts and strategy to continue to elevate our business, as well as grow the Dulcinea brand with high-quality products targeting flavor and consumer satisfaction, all while providing first-class customer service. We are pleased to welcome Jay to our team,” added Leichter.
