Price Rite introduces traditional and Hispanic-inspired holiday meal guides designed to feed 10 people for $39 or less, using regularly priced grocery items.
Price Rite Marketplace has introduced two Thanksgiving shopping guides designed to help families prepare a holiday meal for 10 people for $39 or less, or less than $3.90 per person.
The guides, announced Oct. 22, feature traditional Thanksgiving and Hispanic-inspired menus using regularly priced products available at Price Rite stores from Oct. 30 through Nov. 26. Unlike limited-time promotional offers, the meal plans are based on everyday shelf prices.
The traditional Thanksgiving menu includes a whole turkey, stuffing, mashed potatoes, green beans, macaroni and cheese, cranberry sauce, dinner rolls and pie. The shopping list incorporates Bowl & Basket private-label products, including broth, stuffing mix, gravy, vegetables and whipped topping, along with fresh produce and other ingredients.
The Hispanic-inspired menu features pork shoulder, rice, pigeon peas, yucca, green bananas and ingredients for macaroni salad and dessert. The assortment reflects Price Rite’s emphasis on serving communities with diverse culinary preferences.
Both shopping guides are intended to provide enough food for 10 people while keeping the total grocery bill at or below $39.
“Thanksgiving is a time for family, tradition and sharing a great meal, and we believe celebrating the holiday shouldn’t come with a hefty price tag,” said Bill Devin, senior vice president at Price Rite Marketplace. “Our Thanksgiving shopping guides offer customers an affordable way to bring a full holiday meal to the table for less than $3.90 per person with the value and quality they expect from Price Rite.”
Holiday Affordability Is a Priority
The initiative comes as grocery retailers compete for holiday spending from consumers who remain sensitive to food prices and household expenses. Thanksgiving meal promotions have become an important opportunity for supermarkets to demonstrate value, particularly as shoppers compare the cost of traditional holiday staples across competing chains.
Price Rite’s approach emphasizes regularly priced products rather than requiring shoppers to qualify for special discounts or purchase a promotional bundle.
The retailer also operates its Incredibly Low Prices program, which maintains fixed prices on selected grocery items for four- to five-week periods.
Price Rite Marketplace, part of the Wakefern Food Corp. retail cooperative, operates discount supermarkets serving communities across the Northeast. Its merchandising strategy combines national brands, private-label products, fresh meats and produce, and culturally relevant grocery assortments.
The Thanksgiving shopping guides extend that strategy into the holiday season, offering two menu options at the same advertised price point while emphasizing affordability without relying on temporary promotional pricing.