Walmart, Aldi, Lidl, Price Rite, Wegmans, Target and other major retailers are offering Thanksgiving grocery deals for 2026, while Acme, ShopRite and GIANT are promoting free or discounted turkeys. Here’s what shoppers can expect to pay, which offers require loyalty memberships and when the deals expire.
Supermarkets and mass merchants are competing aggressively for Thanksgiving shoppers this year, with several major retailers advertising complete holiday meals for less than $4 per person and others offering free turkeys, discounted holiday staples and prepared dinners.
- 2026 Thanksgiving Meal Deals Compared
- Walmart Offers Thanksgiving Dinner for $35
- Aldi Offers Thanksgiving Dinner for 10 Under $39
- Lidl Offers $35.86 Thanksgiving Meal and Price-Matching Promise
- Price Rite Offers Two Thanksgiving Meals for $39 or Less
- Wegmans Offers Thanksgiving Dinner for Eight Under $40
- Target Offers Thanksgiving Meal for Six for $30
- Amazon Offers $25 Thanksgiving Meal With Same-Day Delivery
- Hy-Vee Offers Holiday Dinner for 10 Under $35
- Meijer Offers Thanksgiving Meal for 10 Under $35
- Food Lion Offers Thanksgiving Dinner for 10 Under $40
- 2026 Free Turkey Promotions at GIANT, Acme, ShopRite and Hy-Vee
- Sam’s Club Offers Ready-to-Heat Thanksgiving Meal for 16
- Costco Offers Frozen Thanksgiving Dinner for Eight
- Additional Thanksgiving Meal Deals Identified
- Thanksgiving 2026: Key Shopping Deadlines
- The Lowest Price Isn’t Always the Best Value
Walmart is offering a Thanksgiving meal for 10 people for $35. Aldi and Price Rite Marketplace have introduced meals for 10 for less than $39, while Lidl is promoting a $35.86 holiday basket for loyalty members. Target, Wegmans and Amazon have announced their own meal deals, giving consumers several options for controlling holiday grocery costs.
The promotions aren’t directly comparable. Some include larger turkeys, more side dishes or desserts, while others require loyalty memberships, minimum purchases or digital coupons. Prices also vary by location, and shoppers may have to prepare every dish themselves.
For consumers comparing Thanksgiving grocery deals in 2026, the differences extend beyond the advertised price.
2026 Thanksgiving Meal Deals Compared
| Retailer | Advertised meal price | Servings | Cost per person |
| Walmart | $35 | 10 | $3.50 |
| Lidl | $35.86 | Up to 10 | $3.59 |
| Aldi | Under $39 | 10 | Under $3.90 |
| Price Rite | $39 or less | 10 | $3.90 or less |
| Wegmans | Under $40 | 8 | Under $5 |
| Target | $30 | 6 | $5 |
| Amazon Grocery | $25 | Not specified | Not specified |
Advertised prices reflect specific retailer shopping lists, not identical meals. Taxes, delivery charges, regional price differences and additional ingredients may affect final costs. Sources: retailer announcements and published 2026 offers.
Walmart Offers Thanksgiving Dinner for $35
Walmart’s 2026 Holiday Meal Basket feeds 10 people for $35, or $3.50 per person, making it one of the lowest advertised per-person prices among major national retailers.
The basket includes 26 items, featuring a Butterball turkey priced at 97 cents per pound, stuffing, mashed potatoes, gravy, green bean casserole, sweet potato casserole, dinner rolls, corn casserole and pumpkin pie.
Walmart says the basket contains 18% more items than last year’s offering while costing 12% less. The promotion runs through Dec. 24 and is available in stores and online, with pickup and delivery options. Free Express Delivery on qualifying holiday basket orders is available through Nov. 30, subject to promotional conditions.
The $35 advertised price is based on specified turkey and produce weights. Actual totals can vary, and the promotion excludes certain states.
Aldi Offers Thanksgiving Dinner for 10 Under $39
Aldi’s Thanksgiving meal includes a 16-pound turkey, stuffing, sweet potatoes, dinner rolls, cranberries, peas, carrots, celery, pumpkin pie ingredients, milk and whipping cream.
The retailer is advertising the complete meal for less than $39, with no loyalty card, coupon, membership or minimum purchase required.
Aldi based its shopping list on the traditional Thanksgiving meal tracked by the American Farm Bureau Federation, allowing consumers to compare its offering against a recognized holiday meal benchmark.
The advertised pricing runs through Nov. 25, with some seasonal ingredients becoming available later than others. Customers can shop the list in stores or add the ingredients to an online cart.
Lidl Offers $35.86 Thanksgiving Meal and Price-Matching Promise
Lidl is offering a Thanksgiving meal for up to 10 people for $35.86, or approximately $3.59 per person, from Nov. 11 through Nov. 25.
The promotion requires Lidl Plus membership and includes a price-matching promise against comparable Thanksgiving meal baskets at Walmart and Aldi.
Lidl is also temporarily reducing prices on 100 products each week during November. Customers who make qualifying weekly purchases can earn up to $25 in additional Lidl Plus savings for December.
The promotion is available at participating Lidl stores along the East Coast.
Price Rite Offers Two Thanksgiving Meals for $39 or Less
Price Rite Marketplace has introduced two Thanksgiving shopping guides designed to feed 10 people for $39 or less.
The traditional meal features turkey, stuffing, macaroni and cheese, green beans, mashed potatoes, cranberry sauce, dinner rolls and pie.
A second, Hispanic-inspired menu features pork shoulder, rice, pigeon peas, yucca, green bananas and ingredients for macaroni salad and dessert.
Unlike promotions requiring qualifying purchases or loyalty rewards, Price Rite says its meal calculations use regularly priced grocery items. The shopping guides are available through Nov. 26.
The two-menu approach also distinguishes Price Rite’s promotion from competing offers built primarily around traditional turkey dinners.
Wegmans Offers Thanksgiving Dinner for Eight Under $40
Wegmans is promoting a traditional Thanksgiving dinner for eight people for less than $5 per person.
The shopping list includes a 13-pound Shady Brook Farms turkey, stuffing, mashed potatoes, gravy, sweet potatoes, macaroni and cheese, vegetables, dinner rolls, cranberry sauce and pumpkin pie.
Frozen turkey promotional pricing runs Nov. 8–22, while other Thanksgiving promotions continue through Nov. 28.
Wegmans says 87% of surveyed customers planning to host Thanksgiving are concerned about food costs, although 72% consider food quality more important than obtaining the lowest price.
The advertised per-person price does not apply at Wegmans’ Astor Place and Brooklyn locations in New York or its Chestnut Hill store in Massachusetts.
Target Offers Thanksgiving Meal for Six for $30
Target is offering a Thanksgiving dinner for six for $30, maintaining its $5-per-person price from 2025.
The meal includes a Butterball turkey weighing up to 10 pounds, potatoes, cranberry sauce, green beans, cream of mushroom soup, fried onions, stuffing, turkey gravy and baguettes.
Separately, Target is offering Good & Gather frozen turkeys for 79 cents per pound, where available, along with additional seasonal food promotions.
The $30 meal promotion runs Nov. 8–29 and excludes Alaska and Hawaii.
Amazon Offers $25 Thanksgiving Meal With Same-Day Delivery
Amazon Grocery has introduced a $25 Thanksgiving meal featuring an eight-pound Butterball turkey, potatoes, vegetables, stuffing, macaroni and cheese, cranberry sauce, gravy, crescent rolls and pumpkin pie ingredients.
The promotion is available through Nov. 26 in areas served by Amazon’s fresh grocery Same-Day Delivery service, which the company says reaches more than 2,300 cities and towns.
Amazon is also advertising frozen turkeys for 79 cents per pound through Nov. 26 and fresh turkeys for 99 cents per pound beginning Nov. 14.
Although Amazon’s $25 advertised basket is the lowest total price among these offers, the company does not specify a serving count comparable to the 10-person meals advertised by Walmart, Aldi and Lidl.
Hy-Vee Offers Holiday Dinner for 10 Under $35
Hy-Vee has reduced the price of its Thanksgiving Holiday Meal Deal from an initially advertised $39 to less than $35 for 10 people.
The 26-item shopping list includes a frozen turkey weighing up to 12 pounds, stuffing, potatoes, green beans, corn, sweet potatoes, cranberries, dinner rolls and pumpkin pie ingredients.
The offer runs Nov. 2 through Dec. 24, with in-store and online availability. Hy-Vee is also offering a gluten-free meal option for $50 or less and a November promotion allowing customers to receive a free turkey with a qualifying ham purchase.
Meijer Offers Thanksgiving Meal for 10 Under $35
Meijer is advertising a traditional Thanksgiving dinner for 10 people for less than $35, using its own-brand products.
The meal includes turkey, mashed potatoes, green bean casserole, sweet potato casserole, stuffing, cranberry sauce, gravy, dinner rolls and pumpkin pie.
The Midwest retailer is also promoting Meijer-brand frozen turkeys for 79 cents per pound or less through Nov. 26.
Food Lion Offers Thanksgiving Dinner for 10 Under $40
Food Lion announced Nov. 10 that its Thanksgiving Meal Deal will return at last year’s price, feeding 10 people for less than $40.
The shopping list includes a 14-pound frozen turkey, stuffing, macaroni and cheese, green beans, corn, sweet potatoes, cranberry sauce, dinner rolls, gravy and two frozen pies.
The offer runs Nov. 11–26 and is available in stores, through Food Lion To Go and through DoorDash, Instacart and Uber Eats. The advertised price requires an MVP card and applicable coupons, while delivery fees may increase the final cost.
Food Lion is also offering an MVP Fall Haul promotion providing a $20 coupon after six qualifying shopping trips of at least $50 through Nov. 25.
2026 Free Turkey Promotions at GIANT, Acme, ShopRite and Hy-Vee
Some supermarkets are using loyalty rewards and spending thresholds to offer free or discounted Thanksgiving turkeys instead of complete meal packages.
The GIANT Company: GIANT and MARTIN’S shoppers can redeem 400 CHOICE Rewards points toward a free turkey from Nov. 6–26, subject to availability. Customers must use their loyalty cards to participate.
Acme Markets: Customers who clip the applicable forU digital coupon and spend $150 in a single transaction can receive a free Signature Select frozen turkey weighing up to 20 pounds. The offer runs Nov. 6–26, while supplies last, and requires redemption during the qualifying transaction.
ShopRite: Price Plus club card members who spend $400 in qualifying purchases from Oct. 25 through Nov. 26 can receive a free or discounted participating holiday item. The reward is limited to one per household, and Maryland stores are excluded.
Hy-Vee: The retailer is offering a free turkey with a qualifying ham purchase during November. The offer is separate from its Thanksgiving meal deal.
These promotions can provide savings for customers who already shop regularly at the participating chains, although qualifying purchases and loyalty requirements make them different from straightforward discounted turkey prices.
Sam’s Club Offers Ready-to-Heat Thanksgiving Meal for 16
For shoppers looking to reduce preparation time, Sam’s Club is offering an 11-item Member’s Mark Thanksgiving meal for approximately $160, serving up to 16 people.
The assortment includes smoked turkey, ham, mashed potatoes, gravy, green beans, macaroni and cheese, corn, cranberry salad, dinner rolls, a charcuterie tray and two pumpkin pies.
Sam’s Club says the meal can be prepared in approximately two hours, compared with an estimated seven to nine hours to prepare comparable dishes from scratch.
Members have been able to order the meal since Oct. 28, with pricing and availability varying by club.
Costco Offers Frozen Thanksgiving Dinner for Eight
Costco is offering a Complete Gourmet Thanksgiving Turkey Dinner for $199.99, discounted from $269.99, according to published 2026 holiday deal listings.
The meal serves eight, is sold online and ships frozen. The $70 discount is advertised through Nov. 30, while supplies last.
At approximately $25 per person, the offering occupies a different category from the inexpensive grocery baskets promoted by Walmart, Aldi and other retailers, emphasizing convenience rather than the lowest possible ingredient cost.
Additional Thanksgiving Meal Deals Identified
Three retailers also have meal promotions that belong in the comparison above:
| Retailer | Advertised price | Servings | Cost per person |
| Hy-Vee | Under $35 | 10 | Under $3.50 |
| Meijer | Under $35 | 10 | Under $3.50 |
| Food Lion | Under $40 | 10 | Under $4 |
Thanksgiving 2026: Key Shopping Deadlines
The holiday falls on Thursday, Nov. 26, and several advertised promotions expire before Thanksgiving.
| Date | Retailer and deadline |
| Nov. 22 | Wegmans frozen turkey promotion ends |
| Nov. 24 | Hy-Vee prepared Thanksgiving meal ordering deadline |
| Nov. 25 | Aldi and Lidl meal promotions end |
| Nov. 26 | Price Rite, Food Lion, Acme, GIANT and ShopRite offers end |
| Nov. 28 | Wegmans remaining Thanksgiving promotions end |
| Nov. 29 | Target’s $30 meal promotion ends |
| Nov. 30 | Costco’s advertised meal discount ends |
| Dec. 24 | Walmart and Hy-Vee holiday meal baskets end |
The dates reflect published promotion terms. Availability may end earlier if products sell out, and individual stores may have different holiday operating hours.
The Lowest Price Isn’t Always the Best Value
The competition for Thanksgiving spending has produced several meal packages costing less than $4 per person, but shoppers should compare the actual contents before choosing a retailer.
Aldi’s package includes a 16-pound turkey, while Walmart bases its advertised $35 price on a turkey averaging 13.5 pounds. Target’s $30 meal serves six rather than 10, and Amazon’s $25 basket includes an eight-pound turkey without a specified serving count.
The number of sides, inclusion of desserts, brand selections and loyalty requirements also affect the value of each offer.
For consumers who already qualify for a free turkey through GIANT, Acme or ShopRite, purchasing side dishes separately may offer another economical alternative. Those without sufficient loyalty rewards or qualifying purchases may find a fixed-price meal basket simpler.
The larger development is the intensity of the competition. National discount chains, regional supermarkets, warehouse clubs and online grocery services are all promoting Thanksgiving affordability, frequently using the cost of feeding a family of 10 as their benchmark.
For shoppers, the resulting promotions offer meaningful choices. The best savings will depend on household size, preferred menu, store availability and whether convenience or the lowest grocery bill matters most.
