Walmart is completely merging its jet.com business into its own e-commerce platform, including the retail, technology, analytics, and product segments. It had already previously combined the supply chain divisions in order to retool fulfillment centers and mirrored inventory. As a result of the streamlining of the two online businesses, the role of president for Jet.com is being eliminated. Simon Belsham will stay on in that position through early August to help support the integration.

“Simon has been critical in repositioning Jet to reach urban customers. His steadfast leadership, deep knowledge of the retail industry and passion for our associates and customers had a positive impact on our organization,” said Mark Lore, president and CEO of Walmart eCommerce U.S. “I can’t thank him enough for all he has done and appreciate his leadership and contributions.”

Kiernan Shanahan, who oversees food, consumables, and health and wellness at Walmart eCommerce, will take over management of Jet.com.

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The Bentonville, AR-based big box retailer acquired the online start-up in 2016 for $3.3 billion as part of its efforts to strengthen its e-commerce operations against Amazon.