New Go Pal Supermarket combines traditional American grocery departments with Indian specialty foods, prepared meals and online shopping services.
Allegiance Retail Services has announced the opening of Go Pal Supermarket, a 50,000-square-foot grocery store combining traditional American supermarket offerings with an extensive selection of Indian foods and specialty products.
The independently owned supermarket, located at 1083 Inman Avenue in Edison, celebrated its grand opening Oct. 31. The store is a member of the Allegiance Retail Services cooperative and is designed to serve the area’s multicultural population.
“Go Pal Supermarket introduces a hybrid American and Indian grocery concept designed to meet the shopping needs of multigenerational families, young professionals, and the surrounding community,” said owner Nick Patel.
A central feature of the store is its dedicated Indian Kitchen, offering traditional Indian snacks, freshly prepared entrées and rotis. The supermarket also carries an extensive assortment of Indian groceries, ingredients and specialty products alongside conventional American grocery staples.
The store includes fresh produce, meat and seafood departments, a full-service deli, freshly prepared sushi, grab-and-go meals and daily scratch-baked breads and rolls. Other departments include natural and organic foods, dairy, frozen foods, floral and full-service catering.
Go Pal also carries Allegiance’s Best Yet private label products, along with household supplies, baby products, health and beauty items, personal care products and pet supplies.
“Go Pal is another great example of how our independent grocers are responding to the unique needs and preferences of the communities they serve,” said Samer Rahman, president and COO of Allegiance Retail Services. “We are proud to be part of Go Pal’s commitment to celebrating Edison’s vibrant Indian culture and providing shoppers with an authentic, culturally relevant grocery experience that reflects the community.”
The supermarket offers online and telephone ordering, home delivery and pickup services. Customers can also participate in a loyalty and club card program, and the store accepts applicable food assistance benefits.
The opening adds another independently operated supermarket to the Allegiance Retail Services cooperative, which provides retail support services and private label programs to member grocers.