Michael Rathburn

Michael Rathburn brings more than 15 years of experience with retailers as a consultant and category manager. A shopper behavior specialist he decodes current consumer trends and purchasing patterns to help industry leaders understand how shoppers make decisions in today’s marketplace. Rathburn brings a data‑driven perspective to broader CPG strategy and real‑time market dynamics.
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31 Articles

Fiber Is Having Its Protein Moment

Fiber is gaining momentum as shoppers prioritize gut health, giving grocers new…

The Next Grocery Trip Starts at the Hot Bar

The grocery hot bar brings shoppers back for prepared meals, giving supermarkets…

Beyond the Tailgate: How Grocery Can Own Football’s Watch Party

Football gives grocers a weekly chance to sell the watch party. Bundled…

Dirty Soda Is Coming for the Grocery Aisle

Dirty soda is all the rage across the country right now, and…

The Next Hot Honey May Be Hiding Across the Street

Hot honey shows how restaurant trends become grocery hits—and why retailers should…

Basket Building: The $13.99 Steak That Created a $66 Grocery Trip

How a one-day flash sale turned an email into a lunch-hour store…

The Grocery Aisle Is Changing — The Basket May Be Redrawing the Store.

The grocery aisle is undergoing some big changes, and for good reason...

The Basket Tells All: Back-to-School Isn’t About School, It’s About Routine

Back-to-school shopping season is almost upon us. Here's how retailers can make…