Michael Rathburn

Michael Rathburn brings more than 15 years of experience with retailers as a consultant and category manager. A shopper behavior specialist he decodes current consumer trends and purchasing patterns to help industry leaders understand how shoppers make decisions in today’s marketplace. Rathburn brings a data‑driven perspective to broader CPG strategy and real‑time market dynamics.
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Basket Building: The $13.99 Steak That Created a $66 Grocery Trip

How a one-day flash sale turned an email into a lunch-hour store…

The Grocery Aisle Is Changing — The Basket May Be Redrawing the Store.

The grocery aisle is undergoing some big changes, and for good reason...

The Basket Tells All: Back-to-School Isn’t About School, It’s About Routine

Back-to-school shopping season is almost upon us. Here's how retailers can make…

The New Egg Case: How Grocery Retailers Are Redefining a Staple Category

Few grocery categories have changed as dramatically over the past decade as…

The Summer Shopping Trend Hiding in Plain Sight

Everyone should understand this summer shopping trend...