Michael Rathburn

Michael Rathburn brings more than 15 years of experience with retailers as a consultant and category manager. A shopper behavior specialist he decodes current consumer trends and purchasing patterns to help industry leaders understand how shoppers make decisions in today’s marketplace. Rathburn brings a data‑driven perspective to broader CPG strategy and real‑time market dynamics.
Contributor
Follow:
13 Articles

The 3-3-3 Grocery Basket Is Giving Shoppers Something They’ve Been Missing: Control

The 3-3-3 grocery basket gives shoppers lots of control over their trip...

Review Your Cart
0
Add Coupon Code
Subtotal